Stop guessing what to say. This is the same guided copy questionnaire I use at the start of every website project — now available for you to work through on your own business.
Stop guessing what your brand stands for. This is the same deep-dive branding strategy questionnaire I use at the start of every client project — now available for you to use on your own business.
It's not that you're a bad writer. It's that nobody's actually helped you figure out WHAT to say.
Good website copy doesn't come from staring at a blank page — it comes from answering the right questions in the right order.
That's exactly what this does.
Before I start ANY brand & website project with a client I send them a questionnaire. It pulls out the real stuff — the way they actually talk about their work, exactly who they want to reach, and what makes them genuinely different. That's what makes copy land.
Answer every prompt and you'll come out the other side knowing exactly what to say — on every page, in your own words.
Here’s the before and after feeling your website deserves:
Staring at a blank page, not knowing how to start writing about yourself or what you do
Writing copy that sounds just like everyone else in your industry — generic, flat, forgettable
Having a website that looks fine but still needs you to explain your services every time someone asks
Clear, confident copy that sounds exactly like you — not a template, not someone else's words
Copy that makes your dream clients feel like you already understand them before they've even reached out
A website that does the explaining for you — building trust and guiding people to book, even while you're offline
I was not expecting this. The brand clarity questions alone made me completely rethink my entire business. I'd never taken the time to go this deep before — the amount of clarity I walked away with was something I didn't even know I needed.
"The attention to detail is incredible. I love how you’ve thought of everything and created prompts that really capture all the pieces needed to pull my brand through beautifully into the website. I am so excited to see it!! It’s clear how much care has gone into making sure nothing gets missed, and that really stood out to me."
"I LOVE how everything is so easily accessible — it all makes perfect sense now, and I feel so confident knowing I'll have access to resources even post-launch!"
I spent 10+ years across UX, product development, and marketing — building and stress-testing digital experiences at a level most designers never get exposure to.
Then I traded the corporate ladder for a one-way flight to Europe and built leinameg studio to bring all of that to women building businesses on their own terms.
I'm not just a designer you hire and hand off to. I'm the partner in your corner.. and I won't stop until it feels exactly like you!
It's a Google Doc — so you can open it in your browser, easily edit it to make it yours, and come back to it whenever. No fancy software, no downloads, no tech stress.
Not at all — that's kind of the whole point. These prompts are designed to pull the right words out of you. You just answer honestly, and the writing gets a lot easier from there.
"I’ve realllllly appreciated the Digital Bloom Kit, the attention to detail is incredible. I love how you’ve thought of everything and created prompts that really capture all the pieces needed to pull my brand through beautifully into the website. I am so excited to see it!! It’s clear how much care has gone into making sure nothing gets missed, and that really stood out to me."
Yes — these are the EXACT prompts I send before every website project. I wanted to find a way to make this kind of clarity available to everyone, not just the people who book a project with me. So here it is :)