You’re not alone if your online presence feels a little… behind. Maybe you’ve been running your business for YEARS, but your website was something you DIY’d ages ago—and it no longer reflects the version of you today.
Brand and website design for creatives who care deeply about their business (and their clients).
I help service-based entrepreneurs create strategic, heartfelt brands that connect and convert.
Maybe you don’t have a website at all yet, because every time you think about “starting,” it feels overwhelming.
Or maybe you’re ready to finally build your business with intention from day one, without scrambling to catch up later.
Design and tech might not be your thing, but you know your website is a non-negotiable if you want to reach more people and show up confidently online.
Wherever you’re starting from, you’re here because you're ready for something that feels aligned, intentional, and true to who you are.
What you really want is clarity.
Direction. A space online that feels supportive, not stressful.
You want your website to feel like a natural extension of your work: warm, welcoming, and rooted in purpose.
A place where your story makes sense, where your offers feel clear, and where the right clients instantly connect with you.
And you want the process to feel grounded and human… not like another intimidating tech project to figure out alone.
What you really want (and need) is clarity.
Direction.
A space online that feels supportive, not stressful.
I’m Leina, and I help women-led, service-based businesses create digital homes that feel like them—intentional, elevated, and built with strategy and heart.
- piecing together a site from outdated templates
- refreshing their brand “just enough” to get by
- spending hours Googling how to fix things
- launching without clarity and hoping it all works out
- trying to wear all the hats… including the designer one
But none of it sticks because DIY fixes don’t address the deeper clarity you need.
You weren’t missing effort, you were missing structure, strategy, and someone to walk with you through the process.
By the time clients find me, they’ve usually tried:
What you need now is a partner who can bring your vision to life with intention, clarity, and a design foundation strong enough to grow with you.
I’m Leina — someone who’s spent the last decade weaving together marketing, UX/product strategy, and creative design to understand how people experience brands on every level. As a third-culture kid who never had just one definition of “home,” helping women build digital homes that feel safe, aligned, and truly theirs is deeply personal work for me.
I blend clean design, intentional strategy, and a warm, collaborative process to help you create a website that FINALLY feels like you: clear, confident, and aligned with the future you’re stepping into. When we work together, you won’t just walk away with a beautiful site… you’ll walk away with a digital home that supports your growth and invites the right people in.
Meet your designer, strategist, and the creative biz bestie who’s as invested in your success as you are.
hello
learn more
Website Packages
learn more
Branding Packages
Whether you’re just starting out or finally refreshing a brand you’ve outgrown, I’m here to help you create something intentional, aligned, and beautifully functional behind the scenes.
Explore the path that feels right for you:
Your business has its own story, rhythm, and personality — your design should reflect that.
Get to Know Me
Iced shaken espresso
What's your coffee order?
japan, usa, canada, romania
countries lived:
Anthony Bourdain!
If i could dine with anyone...
Selling Sunset!
My guilty pleasure TV show is...
Dog
dog or cat lover?
yoga & pottery
my hobbies lately include...
Santorini, Greece
favorite travel destination
English, Japanese, & currently learning Romanian!
languages spoken
Graduated university in Canada and jumped into hospitality.
2015
After exploring every corner of the business world, I’ve found my true calling—helping passionate entrepreneurs through strategic branding and web design, all while living flexibly and traveling across the globe!
My journey over the last couple of years...
Launched my own brand and website business, helping AMAZING clients while balancing a 9-5 at a startup.
2018-2021
Worked at a marketing firm but craved more creativity. Self-taught graphic and website design.
2016-2018
Moved into corporate tech at Starbucks then lululemon HQ to sharpen my skills and gain experience working across agencies, startups, and large companies.
2021-2024
Adopted Maple, my rescue pup, at the peak of COVID who brought SO much joy into my life.
2021
Quit my corporate job, got engaged, restarted my business full-time, sold most of our belongings, and moved to Europe (temporarily)!
2024—present
Whether you’re starting fresh or giving your brand a much-needed glow-up, I’ve got a path that fits your next chapter.
Let’s create the brand and website you’ve been dreaming about — one that feels so you and helps your business bloom online.
Ready to feel at home in your brand again?
work with me