introducing...
If you DIY'd your website, OR you're in the middle of building one in a website template, and you find yourself saying "I'm not quite sure what I'm doing... I just don't want to be jumbling random pieces together"...
This is for you.
What nobody gave you along the way was someone looking at it from the outside, the way your future client sees it.
You already did the hard part. You picked the template, wrote the copy, and braved the backend of your website (even the scary parts!)...
that's sooo much more than most people ever get to.
Templates and tutorials are great at showing you where things go.
They just never tell you whether your homepage makes sense to a stranger in 5 seconds, whether your booking button is where she's looking for it, or whether Google can even find you.
In fact, a second set of strategic eyes is THE answer to finally knowing your website is built properly... whether it's been live for a year or you're still piecing it together.
A few things I've noticed after building dozens of websites...
Right now you might be clicking back and forth between your homepage and your services page for the third time this week...
Moving a section up, then back down, then wondering if anyone will even scroll that far.
Buuuuuuuuuuut no matter how many tutorials you watch, you still can't tell if your website is actually working...
And you might be:
→ Stuck in the Showit backend at 10pm, nudging a text box a few pixels to the left because you're not sure WHAT actually needs fixing... when that time was supposed to go to your clients (or your weekend)
→ Getting DMs from potential clients asking "so how do I book with you?"... even though it's all right there on your website. And really wanting your site to answer those questions for you, but not being able to because the path from homepage to booking isn't as clear to her as it is to you
→ Really wanting to feel confident your website is built properly... a real foundation your business can grow on, but not being able to because it came together one tutorial at a time and no one's ever looked at the whole thing with strategic eyes
Before leinameg studio, I spent years on tech teams at big global brands, building features for apps and websites used by millions of people.
My whole job was paying attention to how real people actually used what we built... where they got confused, where they gave up, and what made them take the next step.
So I took that lens, plus everything I've learned from building dozens of websites for women like you, and created The Honest Edit: a full audit of your site that shows you what's working, what's not, and exactly what to fix first.
It's everything that's hard to see from inside your own website... and it's the KEY to a website you can finally hand your link out for without a second thought.
That's exactly how I look at every website now... from the outside, the way a stranger landing on your homepage for the first time sees it.
Investment starts at $497
And I've taken ALL of this, my years building apps and websites for millions of people plus dozens of websites for women like you, and poured it into one Loom walkthrough and a written list of priority fixes... so you know exactly what to work on next, all without paying for a full redesign or spending another month guessing.
Here are just some of the things I look at that make The Honest Edit sooo much more than a quick once-over:
When someone lands on your homepage, she decides almost right away whether she's in the right place. I'll tell you if a stranger can see who you help and what to do next before she even scrolls... so the people you're meant to work with stick around.
Most people will see your website on their phone first, often straight from your Instagram bio. I'll check every page on mobile, so what looks beautiful on your laptop doesn't turn into tiny text and hidden buttons in her hand.
Mismatched fonts, colors, or spacing can make a site feel pieced together, even when the content is great. I'll flag what to tidy up and where your testimonials and about page can do more, so your website feels as established as your business really is.
I'll review your page titles, descriptions, image names, and alt text, and suggest 3-5 keywords to build your pages around. That way, all the work you've put in can actually be found on Google, not only through Instagram.
For your homepage and one key page, I'll map out the order your sections should go in. You get a clear layout to follow, so you're building with a plan instead of jumbling random pieces together.
Your offers make total sense to you... you live with them every day. I'll show you where your words might be losing someone new, so she understands what you do and who it's for without having to DM you to ask.
A button in the wrong spot is easy to scroll right past. I'll point out where your calls to action should go, so she always knows what to do next, right when she's ready.
I follow the path a potential client takes from your homepage to your booking page, click by click. You'll know exactly where she might get lost, so going from "ooh, this is interesting" to "I'm booking" feels easy.
Here's what changes when you know what to fix..
to...
The website audit for DIYers who want a second set of strategic eyes on their site, so you know exactly what's working, what's not, and what to fix first... without paying for a full redesign you might not need.
say hello to:
The Loom walkthrough is here to support you with a recorded, page-by-page tour of your site through your future client's eyes (plus my thoughts out loud as I click through), allowing you to finally see your website the way she does.
Say goodbye to guessing what a stranger sees when she lands on your website.
Your Personal Loom Walkthrough
Investment Starting at $497
100% async... no call needed (unless you want one!).
delivery type
2-3 business days
Timeline:
The Priority Fix List is here to support you with a written summary of everything I found, sorted from most important to nice-to-have, allowing you to work through your website one clear step at a time.
Say goodbye to a never-ending to-do list with no idea where to start.
Your Priority Fix List
Every site needs something a little different, so depending on where yours is at, your Honest Edit may also include:
Say goodbye to one-size-fits-all feedback that doesn't fit your site.
Made for YOUR website
We'll go through your audit live, you bring every question, work on some edits together, and you leave knowing exactly how to tackle your list.
Add a 45-minute Edit Session at checkout for $147.
And if you want to talk it through together?
I spent 10+ years across hospitality, marketing, product development, and UX... including building new features and stress-testing apps and websites used by millions of people at global brands like lululemon and Starbucks.
Then I traded the corporate ladder for a one-way flight to Europe and built leinameg studio to bring all of that to women building businesses on their own terms.
Now I look at your website the same way I looked at those apps... through the eyes of the person landing on it. Dozens of websites later, my clients have booked new clients within a week of launch, landed speaking gigs, and raised their rates with confidence.
"Leina, you understood my vision and gave it a voice throughout this whole process. While putting the pieces together felt like one big puzzle,
I felt you intentionally guided me through this. I am definitely coming back to you for more website upgrades."
"Leina, you are incredibly talented & I would recommend you to any business owners looking for their vision to be brought to life through a website.
I don’t know what I was expecting but it wasn’t anything as beautiful as it is. I am SO pleased and it makes me feel so proud looking at my website now. You understood exactly what I wanted, my brand, my vision, my personality, my values.. it’s just all aligned so beautifully. Thank you SO SO much. X"
"Working with Leina was the easiest (and sweetest!) part of launching my business! Not only did I love the final result, but I also walked away feeling educated about websites in a way I never expected.
Even after launch, I know how to update and navigate my site confidently—and Leina has continued to be incredibly supportive and present.
Honestly, she’s the dream designer to work with."
"Leina's deep expertise in user experience at major consumer brands brought us insight we didn’t have, and her care and dedication made this far more than a transactional relationship—it fostered collaboration and creative expansion.
For anyone starting a new brand or company, Leina will be an invaluable asset. She is a gem, professionally and personally."
My website isn't finished yet... is it too early?
frequently asked questions
Not at all! Some of my favorite Honest Edits are for sites that are still in progress. Catching things mid-build means you fix them once, not twice. As long as your main pages have something on them, I can work with it.
Do I need to be on Showit?
Showit is my home base, so it's where I can get the most specific with you. I also work with Squarespace/Wix. On another platform? Send me a DM before you book and I'll let you know if it's a fit.
Will you make the changes for me?
The Honest Edit is designed for you to make the changes yourself, with a clear plan in hand. My notes are in plain language and ranked by priority, so you'll know exactly what to do.
If you'd rather hand it all off, a Design Day Intensive or Website Sprint might be a better fit... Fill out the inquiry form either way and I'm happy to help you figure out which one!
Do I need to get on a call?
Nope! The Honest Edit is 100% async, so you get everything through Loom and a written summary.
If you'd love to talk it through live, or make changes together in real time with my direct input, you can add a 45-minute Edit Session at checkout for $147.
How long does it take?
You'll get your Loom walkthrough and Priority Fix List within 2-3 business days.
What happens after I book?
You'll get a short form where you share your website link and a bit about your business and goals. Then I get to work, and your Honest Edit lands in your inbox within 2-3 business days.
Why is this only $497?
Because sometimes your website doesn't need to start over... it needs the right fixes in the right order.
As a business owner myself, I know firsthand that we're all at different stages, and not every season calls for a full redesign.
I created The Honest Edit so you can get a strategic eye and a clear plan from me, wherever you're at right now... without the investment of a full redesign you might not need at the moment.
Couldn't I just ask AI to review my website?
You totally could, and it'll probably catch a few things! But AI only knows what you tell it plus what it's read about websites in general. It doesn't know your audience, your offers, or what made your last few clients book... so it tends to hand everyone a similar best-practice list. It's also built to be agreeable, so it rarely tells you the hard stuff (that's what the "honest" in The Honest Edit is for!!).
Your Honest Edit is built around your business and your future client, and it tells you what matters most for YOU, in the order you should fix it.
What's your refund policy?
Since every Honest Edit is custom work I do personally for your website, there are no refunds once you've booked.
If you're not sure it's the right fit, send me a DM before you book and I'll tell you honestly whether it is.
a little recap for you:
100% async, no call needed
Delivered within 2-3 business days:
add a live 45-min Edit Session at checkout for $147
Optional:
All for $497.
A page-by-page look at your website through your future client's eyes
Your Personal Loom Walkthrough
Everything I found, ranked from most important to nice-to-have, in plain language
Your Priority Fix List:
Keyword direction, a recommended page flow, or brand + visual notes, depending on what your site needs
Your Tailored Extras: