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Details by ime, run by Faith Patricio Cochran, is a wedding planner/coordinator service in Oahu, Hawaii, focusing on DIY brides.Working with Faith to launch her wedding-rental business was a dream. Details by ime helps couples plan day-of decor for their Hawaii-destination wedding from afar, like Pinterest in real life.
We aimed to recreate the ocean's aesthetic with aqua, mint, and turquoise. Faith and I distilled her brand's desired emotions to: happy, simple, minimalistic, romantic, and approachable. The result was a cohesive, beautiful brand that speaks to her audience.
