Portfolio Highlights
Jackie is the founder of Elevated Awareness Psychotherapy — a Gestalt-based practice offering in-person sessions in Jersey City and virtual therapy online. They came to me as they prepared to launch their own private practice, ready to build something that truly reflected the depth and care of their work. The site needed to do more than introduce Jackie: it needed to attract the right clients and gently signal to those who aren't a fit that this might not be the space for them.
Therapy websites often skew either cold and clinical, or soft and feminine in a way that can feel exclusionary. Jackie's work is neither—and the brand needed to communicate that without saying it outright.
Elevated Awareness Psychotherapy
Website Sprint (branding + website design, in one week)
The Project Scope
Licensed Psychotherapist
industry
Visit live website
Every decision was made in service of one feeling: you belong here. The visual language is intentionally restrained — nothing too bold, nothing that puts someone on edge before they've read a word.
The Approach
→ A palette and typography that feel considered rather than decorated. Calm without being sterile.
Neutral, not empty
→ Nothing too feminine or bold. A space where anyone who lands on the page feels like it could be for them.
Open to everyone
→ Copy and layout structured to gently walk visitors through Jackie's story and toward that first step, without overwhelm.
Guided, not pressured.
→ Font choices and layout were selected with readability front and center — clean, legible typography built for every kind of reader.
Accessible by design
The Result
The finished site is the online home Jackie's practice deserved: a place as thoughtful and grounded as the therapy she provides. Clean, intentional, and built for everyone.
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