Portfolio Highlights
Kate is the founder of Mindfully Managed — a business management and admin support studio helping wellness professionals reclaim their time, energy, and freedom by simplifying and organizing the back end of their businesses. She came to me uniquely prepared: professional photography done, logo in hand, domain purchased, and a clear vision for who she serves.
Everything was ready. She just needed someone to come in, pull it all together, and finally get her live.
The design challenge wasn't about building from scratch. It was about bringing cohesion to what already existed. Kate needed her visuals sharpened, her brand foundations documented, and a website that communicated exactly what she does the moment someone lands on it: less chaos, more clarity.
Mindfully Managed
Design Day Intensive
The Project Scope
Virtual Assistant (VA) for small business owners
industry
Visit live website
Every decision was made in service of one feeling: finally, someone who gets it. The visual language needed to mirror what Kate offers her own clients: calm, organized, and completely clutter-free.
The Approach
→ A minimal, breathable layout that does the selling without noise. The design itself communicates what Mindfully Managed promises: less overwhelm, more ease.
White space as a strategy
→ Kate's existing branding was refined and documented into a cohesive identity system: I created a clear color palette and typography guide she can follow consistently across every platform.
Sharpened, not rebuilt
→ Using a semi-custom template, we built a clean, polished 4-page website in a single Design Day — copy refined, brand cohesive, and ready to attract her dream clients by end of day.
One day, fully live
→ Every visual choice — from the restrained palette to the generous white space — was made to resonate with the health and wellness professionals she serves, speaking their language before she says a word.
Built for wellness businesses
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The Result
By the end of the day, Kate went from having all the pieces to having a fully launched, polished online presence.
Clean, intentional, and built to attract the wellness professionals she's here to serve.