Portfolio Highlights
Jazmin is the founder of Therapy Baddie — a private therapy and coaching practice built for Gen-Z women ready to heal, grow, and step into their full power. She came to me preparing to launch from scratch, with a clear vision for who she wanted to serve but no brand, no website, and no idea where to begin. The process felt overwhelming and out of reach, like something reserved for bigger, more established businesses.
The real design challenge? Jazmin's work sits at the intersection of therapy, coaching, and wellness: fitness, mindset, and healing all woven together. Her brand needed to feel bold and magnetic enough to attract Gen-Z clients, professional enough to signal that she's a licensed therapist, and warm enough to make the right people feel seen the moment they land on her page. Not clinical. Not quiet. Not screaming either. Just unapologetically her.
Therapy Baddie
Website Sprint (branding + website design, in one week)
The Project Scope
Private Practice — Licensed Mental Health Therapist & Coach
industry
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Every decision was made in service of one feeling: I found my therapist. The visual language had to walk a fine line — bold enough to stop the scroll, grounded enough to build trust.
The Approach
→ A visual identity rooted in Y2K energy: bold typography, a striking color palette, and a confident aesthetic that feels fresh and current without sacrificing the credibility her license deserves.
Y2K, but make it professional
→ Design choices that command attention without overwhelming. The kind of presence that makes a Gen-Z woman stop scrolling and think she gets me — not feel like she's being sold to.
Bold, not loud
→ The brand reflects the full scope of Jazmin's work: therapy, coaching, and fitness all living cohesively, so dream clients immediately understand the depth of support available to them.
Wellness woven in
→ Layout and copy structured to guide visitors from curiosity to inquiry, making it easy for the right people to take that first step and reach out.
Built to convert
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The Result
The finished site is the digital home Jazmin's practice deserved — bold, professional, and unapologetically her.
Within a week of launching, inquiries were already landing in her inbox. What once felt impossible became something actively working for her, every single day.